There will ALWAYS be a big debate on how often you should post to social channels. In this brief outline, we are highlighting one of our client’s Facebook content campaigns for one month.
Prior to campaign:
Post Frequency: 2-3 x per day
Post Content: mostly images, no text and no link back to brand
Page Likes: 50,971
One Month Milestone:
Post Frequency: […]
Content marketing is simply the creation and distribution of valuable, usable content that helps your audience connect with your business in such a way that it converts them to revenue generating customers.
The most important aspects to content marketing are:
Is the content relevant? Writing for writing sake is not going to drive eyeballs to your site […]
I hate being sold…really, I hate the pitch, the script, the manipulation. I’m a savvy shopper and I know when I want to buy something and when I just want to learn more about a product or service. Because of my socioeconomic status, I am, for many, the ideal client or customer. Why then, do so […]
eBooks are all the rage and can be a GREAT tool for list building, connecting with your audience and sharing relevant content. Make sure you have the right format.
Most ebooks are never printed so designing your ebook for digital reading is key. Here are a few tips to guarantee a great reader experience.
1. Deep Margins […]
Almost all businesses offer a unique perspective in their respective fields of service. That unique perspective may just be the key to building your sales funnel and increasing leads.
Today, consumers are looking for more ways to interact with their product and service providers and often seek out content as a form of validation before engaging […]
Here’s my guaranteed formula for writing a blog post or article that will keep you in the top of the search results.
Killer Blog Posts and Articles have a word total 1500-3000 words and utilize images, video and back links to grab the search engine attention.
I have created this grid to organize the details of writing an […]
Each week we curate a lists of posts that we loved about various marketing topics. This week we are sharing content about SEO.
Small business owners listen up — SEO is not the only marketing play in the online marketing arena, but it IS critical to search and online ranking. Here are a few tips we […]
It’s Not What or Who You Know, It’s How Well You Know Them…
Marketing. All businesses need to do it. Few businesses do it well. The whole notion that you can pull together flashy websites, brochures and logos and you are set is a fantasy that is long gone. The key to effectively marketing to your […]
Google’s search algorithm is rather mysterious. How it actually crawls the bazillion bits of data on the internet really is mind-boggling. Within those bazillion bits of data on the web are numerous PDF files, images, videos and the like. Because these types of files are structured differently than plain text and may not have the […]
If you promote your business on Facebook, then you should consider the dimensions of the images that Facebook uses to ensure you have the best images possible. When images are not sized to the dimensions Facebook uses they are compressed and often distorted which could cut off important information you may have provided in your […]
