Making Use of Twitter’s Hashtag ‘ # ‘

Hashtag…sounds like something out of the 60’s that a certain group of people may have been overly familiar with.  Today, however, the # — hashtag is a very important Twitter trending tool.  When you tweet about something important to your business, using a hashtag in that tweet will take you beyond your followers to the […]

Motivation Moment

What Your Brand Can Learn From Coke’s White Can Fiasco

When Coca Cola and the World Wild Life Fund announced in October that they were joining forces and that Coca Cola was turning the classic red can an arctic white to bring awareness to saving the polar bears, no one could even fathom the backlash yet to come from consumers.  Who knew such a simple […]

Can Twitter Replace Your Email Address? 3 Pros and Cons

I’ve noticed several big brand websites and prominent figures using Twitter as their preferred point of contact for prospects and customers which leads me to ask “Will Twitter replace email addresses in the future?”

Here are some pros and cons of Twitter only contact:

PRO:

If you are a public figure, speaker, author or internet marketer; it forces […]