Did You Know? You are Really in the Content Marketing Business

The truth is, it doesn’t matter what your product or service is.  If you rely on online marketing to get the word out, build your list, engage with your prospects and customers then you, my friend, are in the CONTENT MARKETING business.
Facebook, blogging, email marketing, tweets, pins, shares and the like, are DAILY business building […]

Why Nobody Reads Your Blog

For many businesses, the blog is a great way to drive traffic to your website.  When you use blogging as a tool to meet searchers in the search bar, more than likely, the searcher is looking for something specific.  If you are taking the time to create content, make sure you are doing a few […]

14 Types of Blog Posts That Will Get Read

I’m often asked by my clients, what to write about on their blog. Here are 14 blog post types that can help you get started creating relevant and action driving content. Different types of blog posts attract different segments of your audience. Usually when someone is searching for something online, they are typing specific wants […]

4 Tips For Creating A Blog Post

Content is really a simplistic way of looking at how your business is engaging in conversations with prospects and customers.  The content of those conversations takes a variety of forms and that is one way we review our content before we publish it.  Here’s the outline we created that provides 4 key areas that need […]

6 Steps To A Successful Content Marketing Cycle

We hear about it all of the time…content is king, you have to have content to effectively market in the digital space, without content, your SEO tanks…

True, if you are marketing online at all, you should have a content marketing strategy.  Here are 6 simple tips to help you get the most out of the […]

Content Marketing Using LinkedIn

A little known addition to LinkedIn could turn your content marketing on it’s ear.  LinkedIn has added a blog feature for all users that will now allow you to share your relevant content with your network.  It works just like most WYSIWYG editors, fully functional with adding hyperlinks, images and robust text.

When you are logged […]

Top Content Creation Tips From Around The Web

We love curating tips from other marketing minds.  Here are a few excellent websites/experts/tips from around the web.

Contently — Contently helps brands create great stories, engage audiences, and deliver business results — at scale. We do that with powerful software, world-class creative talent, and patent-pending technology that ties content performance to business goals. What I love […]

Should You Write A Book? 3 Reasons You Might Want to Get Your Hemingway On

Almost all businesses offer a unique perspective in their respective fields of service. That unique perspective may just be the key to building your sales funnel and increasing leads.

Today, consumers are looking for more ways to interact with their product and service providers and often seek out content as a form of validation before engaging […]

13 Ways To Organize A Killer Blog Post or Article

Here’s my guaranteed formula for writing a blog post or article that will keep you in the top of the search results.

Killer Blog Posts and Articles have a word total 1500-3000 words and utilize images, video and back links to grab the search engine attention.

I have created this grid to organize the details of writing an […]

3 Marketing Activities To Generate More Leads For Small Business Owners

Today, the marketing landscape is filled with strategies and tactics that, if all were employed, would cause most businesses to spontaneously combust. There are so many different activities related to marketing a business today that small business owners must choose wisely how they are going to spend their time and money. Certainly there are some […]