The truth is, it doesn’t matter what your product or service is. If you rely on online marketing to get the word out, build your list, engage with your prospects and customers then you, my friend, are in the CONTENT MARKETING business.
Facebook, blogging, email marketing, tweets, pins, shares and the like, are DAILY business building […]
For many businesses, the blog is a great way to drive traffic to your website. When you use blogging as a tool to meet searchers in the search bar, more than likely, the searcher is looking for something specific. If you are taking the time to create content, make sure you are doing a few […]
I’m often asked by my clients, what to write about on their blog. Here are 14 blog post types that can help you get started creating relevant and action driving content. Different types of blog posts attract different segments of your audience. Usually when someone is searching for something online, they are typing specific wants […]
Content is really a simplistic way of looking at how your business is engaging in conversations with prospects and customers. The content of those conversations takes a variety of forms and that is one way we review our content before we publish it. Here’s the outline we created that provides 4 key areas that need […]
We hear about it all of the time…content is king, you have to have content to effectively market in the digital space, without content, your SEO tanks…
True, if you are marketing online at all, you should have a content marketing strategy. Here are 6 simple tips to help you get the most out of the […]
We love curating tips from other marketing minds. Here are a few excellent websites/experts/tips from around the web.
Contently — Contently helps brands create great stories, engage audiences, and deliver business results — at scale. We do that with powerful software, world-class creative talent, and patent-pending technology that ties content performance to business goals. What I love […]
Almost all businesses offer a unique perspective in their respective fields of service. That unique perspective may just be the key to building your sales funnel and increasing leads.
Today, consumers are looking for more ways to interact with their product and service providers and often seek out content as a form of validation before engaging […]
Here’s my guaranteed formula for writing a blog post or article that will keep you in the top of the search results.
Killer Blog Posts and Articles have a word total 1500-3000 words and utilize images, video and back links to grab the search engine attention.
I have created this grid to organize the details of writing an […]
Today, the marketing landscape is filled with strategies and tactics that, if all were employed, would cause most businesses to spontaneously combust. There are so many different activities related to marketing a business today that small business owners must choose wisely how they are going to spend their time and money. Certainly there are some […]