Finding Inspiration to Write Blog Posts: 6 Tips

I have nothing to write. I don’t know what to say. Where do I find inspiration to write for my blog?
Have you ever uttered those words? Do you ever get stuck when setting out to create content? Here are a few tips to get you started:

1.  Review the questions your clients frequently ask you. One […]

Did You Know? You are Really in the Content Marketing Business

The truth is, it doesn’t matter what your product or service is.  If you rely on online marketing to get the word out, build your list, engage with your prospects and customers then you, my friend, are in the CONTENT MARKETING business.
Facebook, blogging, email marketing, tweets, pins, shares and the like, are DAILY business building […]

Why Nobody Reads Your Blog

For many businesses, the blog is a great way to drive traffic to your website.  When you use blogging as a tool to meet searchers in the search bar, more than likely, the searcher is looking for something specific.  If you are taking the time to create content, make sure you are doing a few […]

Why You Should Care About Creating More Content

Content Marketing Will Accelerate Your Brand Quicker Than Social Media Alone.
Every day I talk with clients about the need for more and better content. I probably sound like a record on repeat but, I keep saying it because it is so important!

You can’t count on Facebook alone in 2015.  If you haven’t heard, Facebook is changing […]

4 Tips For Creating A Blog Post

Content is really a simplistic way of looking at how your business is engaging in conversations with prospects and customers.  The content of those conversations takes a variety of forms and that is one way we review our content before we publish it.  Here’s the outline we created that provides 4 key areas that need […]

6 Steps To A Successful Content Marketing Cycle

We hear about it all of the time…content is king, you have to have content to effectively market in the digital space, without content, your SEO tanks…

True, if you are marketing online at all, you should have a content marketing strategy.  Here are 6 simple tips to help you get the most out of the […]

Content Marketing Using LinkedIn

A little known addition to LinkedIn could turn your content marketing on it’s ear.  LinkedIn has added a blog feature for all users that will now allow you to share your relevant content with your network.  It works just like most WYSIWYG editors, fully functional with adding hyperlinks, images and robust text.

When you are logged […]

Top Content Creation Tips From Around The Web

We love curating tips from other marketing minds.  Here are a few excellent websites/experts/tips from around the web.

Contently — Contently helps brands create great stories, engage audiences, and deliver business results — at scale. We do that with powerful software, world-class creative talent, and patent-pending technology that ties content performance to business goals. What I love […]

3 Tips To Improve Your Content Marketing Strategy

Content marketing is simply the creation and distribution of valuable, usable content that helps your audience connect with your business in such a way that it converts them to revenue generating customers.
The most important aspects to content marketing are:

Is the content relevant?  Writing for writing sake is not going to drive eyeballs to your site […]

How To Format Your eBook for Digital Reading

eBooks are all the rage and can be a GREAT tool for list building, connecting with your audience and sharing relevant content. Make sure you have the right format.
Most ebooks are never printed so designing your ebook for digital reading is key. Here are a few tips to guarantee a great reader experience.
1.  Deep Margins […]