4 Step Formula to Convert Leads to Customers

Every business owner knows how important it is to attract leads into their funnel. Without a steady flow of new leads, businesses struggle and without a plan to convert those leads to customers businesses die.

Here is a simple, 4 step formula to convert leads to customers.

1.  Connect […]

Top Content Creation Tips From Around The Web

We love curating tips from other marketing minds.  Here are a few excellent websites/experts/tips from around the web.

Contently — Contently helps brands create great stories, engage audiences, and deliver business results — at scale. We do that with powerful software, world-class creative talent, and patent-pending technology that ties content performance to business goals. What I love […]

Social Media Campaign Shows 182% Increase In Facebook Page Likes

There will ALWAYS be a big debate on how often you should post to social channels. In this brief outline, we are highlighting one of our client’s Facebook content campaigns for one month.
Prior to campaign:

Post Frequency: 2-3 x per day
Post Content: mostly images, no text and no link back to brand
Page Likes: 50,971

One Month Milestone:

Post Frequency: […]

Can Your Content Connect? Three Tips To Attract Customers on Social Media

I hate being sold…really, I hate the pitch, the script, the manipulation. I’m a savvy shopper and I know when I want to buy something and when I just want to learn more about a product or service. Because of my socioeconomic status, I am, for many, the ideal client or customer. Why then, do so […]

Marketing Strategies: 3 Keys To Understanding Your Audience

It’s Not What or Who You Know, It’s How Well You Know Them…
Marketing. All businesses need to do it. Few businesses do it well. The whole notion that you can pull together flashy websites, brochures and logos and you are set is a fantasy that is long gone.  The key to effectively marketing to your […]

Social Credibility: Do You Have It?

Social credibility. Not all businesses have it.

For many small business owners, marketing has become such a challenge with all the media approaches designed to reach customers that many businesses can fall short in some key areas that affect social credibility. Just because you have a Twitter account, a Facebook page and a website doesn’t mean you […]

7 Steps to a Customer Engagement Content Strategy — Step #1

Okay, so we all know that online engagement is mandatory for businesses that want to connect with their customers and potential customers, but what exactly do you need for that engagement strategy?

Step 1.  Understand your Market

So many businesses today start their marketing strategy with a shotgun blast, not a laser focused, intentional approach.  Back in […]

6 Tips for Creating a Social Cause Campaign

Do Good – Create Social Equity with Cause Marketing
What is cause marketing? Connecting for-profit companies with non-profit communities through cooperative efforts in order to support the non-profit and raise awareness as well as boost the social equity of the for-profit efforts.  Cause marketing is not a new idea, but the proliferation of social media has […]

If You Liked It You Should Have Put a Ring On It: 4 Reasons Why You NEED a Customer Engagement Program

Customer engagement is a term that is generating buzz in marketing, public relations and social media circles.  A simple definition is that CE is the total of all interactions with a potential customer or existing customer and the subsequent interactions, relationship building and measurements of those interactions.  Wikipedia defines Online CE as:

Online customer engagement refers […]

What Your Brand Can Learn From Coke’s White Can Fiasco

When Coca Cola and the World Wild Life Fund announced in October that they were joining forces and that Coca Cola was turning the classic red can an arctic white to bring awareness to saving the polar bears, no one could even fathom the backlash yet to come from consumers.  Who knew such a simple […]