During this complimentary consultation, we will discuss your current strategy and identify immediate opportunities for you to optimize your marketing efforts.

Plan to block one hour for your call.

Once registered, you will be redirected to my calendar link to book your session.

Interesting Statistics

  • Research shows that 35-50% of sales go to the vendor that responds first. (InsideSales.com)
  • 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (MarketingSherpa)
  • A whopping 68% of B2B organizations have not identified their funnel. (MarketingSherpa)
  • 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. (MarketingSherpa)
  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
  • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
  • 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Forrester Research)
  • 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes. (Forrester Research)
  • Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (CSO Insights)
  • Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research)
  • Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
  • Event-triggered marketing can potentially save 80% of your direct mail budget. (Gartner Research)
  • Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (SilverPop/DemandGen Report)
  • Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. (HubSpot)
  • Lead nurturing emails have a slightly higher unsubscribe rate (1%) than individual email sends (0.5%), indicating their effectiveness in removing unqualified leads from the sales funnel. (HubSpot)
  • Companies that excel at lead nurturing have 9% more sales reps making quota. (CSO Insights)
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (HubSpot)
  • 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
  • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (MarketingSherpa)
  • 48% of offers have multiple offers built in. (MarketingSherpa)
  • The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads (61%). (B2B Technology Marketing Community)
  • Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)
  • 37% of B2B marketers are using marketing automation to generate leads. (MarketingProfs)
  • 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter. (ReachForce)
  • B2B marketers say that their greatest barriers to lead generation success are the lack of resources in staffing, budgeting, or time. (B2B Technology Marketing Community)
  • 71% of B2B marketers use content marketing to generate leads. (MarketingProfs)
  • People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to becoming a lead. (KoMarketing Associates)
  • Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years. (Focus Research)
  • The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process. (Sirius Decisions)
  • 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don’t even know this metric. (Forrester Research)
  • 89% of marketers said email was their primary channel for lead generation. (Forrester Research)
  • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
  • Companies with mature lead generation and management practices have a 9.3% higher sales quote achievement rate. (CSO Insights)
  • Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research)
  • Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
  • 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
  • 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
  • On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)
  • The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)
  • If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. (QuickSprout)
  • YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today)
  • 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch)
  • SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)
  • 46% of people read blogs more than once a day. (HubSpot Science of Blogging, 2010)
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)
  • Nearly 40% of US companies use blogs for marketing purposes. (eMarketer, August 2010)
  • B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools.
  • 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly — which, by itself, is still an impressive result. (HubSpot State of Inbound, 2013)
  • 79% of companies that have a blog report a positive ROI for inbound marketing in 2013. (HubSpot State of Inbound, 2013)