Laura Robinson Oatman, a leading expert in plant-based diets and the vegan lifestyle, contracted with AMS to help her refresh her brand. Phase one included a complete rebrand with new logo and brand colors. Laura did not want to start from scratch, rather, she wanted to take her existing logo and adapt it to include a new logo element and more relevant colors.
The original logo was a clean, simple approach which had some elements that Laura wanted to keep. The first need was to determine the right colors that would be more congruent with her new focus. With the launch of her new book and focus, the Whole Earth Diet, it was important to bring into the logo a brand element that encompassed the earth element.
The combination of the earth element and her new brand colors would be our new focus.