For many businesses, the blog is a great way to drive traffic to your website.  When you use blogging as a tool to meet searchers in the search bar, more than likely, the searcher is looking for something specific.  If you are taking the time to create content, make sure you are doing a few simple things to be found and read.

Here are 4 tips to help your blog get read:

1.  Your Headlines Are Not Compelling Enough

Did you know that most blog posts that are shared via social media are not read completely through before someone shares it?  That’s right, most people are sharing your headline, not your content. If your headlines are compelling enough, you at least increase the chance that the content will be scanned and on a great day, you might actually get someone to read it.  Here are some great places to go to get tips on writing headlines:

2.  Your Topic Is Not Relevant To Your Core Audience

If you are a snake charmer but your want to write about how to tile your bathroom, then you are really missing the boat.  Seriously, stop writing about things that are not part of your core brand.  So many entrepreneurs who have multiple passions tend to blur the lines when creating content. Make sure your content creation plan is focused on your core product or service and that the topic is relevant to your audience.  A GREAT way to come up with relevant content is to review the frequently asked questions from your prospects and customers.  Focus on what people want to know. Here are a few tips on how to write great content:

3.  You Are Missing Keywords In Your Headline

Stop being so creative that people miss what you are actually writing about. People don’t search for cleaver, they search for keyword phrases that are as specific as they can be.  If someone is looking for a pet sitter they will type in ‘pet sitter’ not pet concierge.  Google loves keywords in the title.  Here are a couple articles on title tags:

4.  You Aren’t Giving Useful Information That Can Be Implemented Immediately

The more you focus on solving a problem in your blog, the more likely it will be read and shared.  Just promoting what you do isn’t going to get you traction.  Make sure you give validating, valuable and useful information.  I have a blog post that has gotten a lot of traffic on how to write a killer blog post.  This post will give you a complete blog outline formula.

So there you have it — compelling headlines, relevant content, search friendly and useful content will help your blog get read.  Here are a few more tips to help you create great content: